Terra Pass

I just found out about a really cool company called Terra Pass that sells pollution credits to car owners. The CEO of the company jokes that all he does is sell $50 bumper stickers. The idea is that your car is pollution neutral if you stop a big business from polluting the equivalent amount CO2 as your car. Fortunately, there's a market-based approach to reducing pollution that allows companies that pollute less to sell credits to companies that pollute more. So there's an incentive to pollute less. The economist talks about this all the time. I think it's a great idea. I've already ordered two bumper stickers, one for the Jetta and one for the Volvo. So far most of the people who've bought these 'passes' are hybrid and small car owners. But hopefully more people who own SUVs and gas guzzling sports cars do the same.